UN Women: Campaign and Social Media Design
The background
Working with MAGENTA - a company specialized in social and behavioral change - and their client UN Women Jordan, we designed and developed a logo and social media assets for an upcoming national advocacy campaign. The campaign aims to shed light on female employment in non-traditional sectors.
The challenge
Create a simple, yet timeless logo for a national campaign that is memorable and recognizable when printed on billboards or placed on social media assets.
The solution
We provided a number of directions, some artsy, others more simple to the client to see which direction they wanted to go with. After much deliberation, we decided that a simple and straight to the point logo is more fitting for the theme of the national advocacy campaign. We went with a clean font and bright colours which help the logo to stand out.
The process
- Receive brief and discuss general design direction with MAGENTA.
- Provide 3-4 different logo directions.
- Client chose a direction, which we then further elaborated on with 3-4 options.
- Agree on final logo.
- Provide 4 design directions for the social media assets.
- Approved a direction and designed all social media assets.
- Created an asset guideline for UN Women outlining main design elements of the social media assets.
